Wholesale (Institutional) vs. Retail Wholesale (This is us) Where most large institutions and affluent investors receive advice and product selection Institutional level investment advice is customized to you and more comprehensive Better for investors that have already saved their nest egg and need a customized approach through retirement Wealth Managers:Typically fiduciary advisors that take a comprehensive approach to meeting client needs. Highly customized and consultative approach to constructing financial plans Institutional Asset Management:The same level of asset management used by large institutions, endowments, funds and wealthy individuals Institutional Level AdviceClients deserve institutional level professionals working on your behalf. Wealthy clients have benefited from the advice and management of institutional managers for years. We feel that our clients deserve that same access and have aligned our firm with partnerships that provide just that. Retail (This is them) The area that most of the public receives advice and product choices Retail is by definition the sale of products to the public. “everyone has access to the same thing”Good for investors that are just starting to save and good way to generalize financial services Investment Generalists:Offer a broad range of packaged financial products but don’t specialize in any particular area.